AgraQuest, a leader in the development of biopesticides and low-chemical fungicides and insecticides, has selected Osborn & Barr, America‘s largest communications agency focused on the agricultural and rural lifestyle marketplace, as its marketing communications partner.
AgraQuest, based in Davis, Calif., is an innovation-driven, biotechnology company that for the past fifteen years has focused on the discovery and commercialization of technologies that are highly effective, provide growers with value benefits and promote stronger, healthier plants. With fungicide brands SERENADE, RHAPSODY, SONATA and BALLAD PLUS and insecticide brands BARITONE and REQUIEM, AgraQuest is forging the future of biopesticides and low-chemical pest management.
"AgraQuest is defining the low-chemical pest management approach for both specialty crops and row crops, and with our BioInnovations division, we're extending our innovative technologies into a variety of other related markets," says Ashish Malik, senior vice president of global marketing for AgraQuest. "As we continue to grow, it is increasingly important that we carefully manage our brands and approach to market. We believe Osborn & Barr is the right partner to help us do that, due to its knowledge of the market, dedicated agronomic practice group and ability to deliver results for clients in crop production agriculture."
Osborn & Barr is more than 20 years old and specializes in the agricultural and rural lifestyle marketplaces. O&B is a full-service marketing communications firm that provides advertising, public relations, media, digital, social media, crisis communications and strategic counseling.
Lance Burditt, group director for the Osborn & Barr Cultivate practice group, says AgraQuest is an exciting partner.
"Everything about AgraQuest is innovative, from its biological and low-chemical approach to pest management to its dedication to finding ways to apply its technology to other industries," he says. "AgraQuest is a company with a vibrant corporate culture, a sincere commitment to its principles and an enthusiasm to further develop the low-chemical market. AgraQuest has a lot of energy, and here at O&B, we're excited to be a part in helping guide and build its momentum."
Contact:
Sue Dillon
888-235-4332, ext.1935,
Email: dillons@osborn-barr.com
http://www.osborn-barr.com/