“We hired Osborn & Barr for the agency’s expertise in public relations and the company’s reputation for delivering measurable results,” said Dick Kennedy, president and chief executive officer of ICL Performance Products LP. “We look forward to developing a strong partnership with Osborn & Barr as we continue to provide tailored solutions and high-quality technical support to our valued global customers in the phosphates industry.”

The agency will be responsible for providing strategic public relations counsel to communicate ICL Performance Products LP’s corporate and product messaging to increase awareness and visibility of the company’s brand among industry audiences. Osborn & Barr’s expertise in business-to-business communication and public relations provides a strong platform from which the agency can develop and implement initiatives to increase brand recognition for the company in the national and global specialty phosphates markets.

ICL Performance Products LP manufactures a range of phosphate products for the food and industrial markets. As a wholly owned subsidiary of Israel Chemicals Limited (ICL), Tel Aviv, Israel, the company supplies customers with a variety of phosphate-based applications, including industrial and institutional cleaning, asphalt, flat panel televisions, oral care, water treatment, paints and coatings, pharmaceuticals, metal treatments, bakery, beverages, oil additives, meat, poultry, and seafood, nutrition fortification and fire retardants. ICL Performance Products is also dedicated to providing its customers with tailored solutions and high-quality technical support for their phosphate applications and manufacturing processes. The company prides itself on its commitment to hands-on customer support and continuous investment to develop new products and applications that meet customers’ needs.

“We are very pleased to have the opportunity to partner with such an innovative, industry-leading company,” said Steve Kunkel, director of client services, Osborn & Barr. “Our experience with brand and channel communication will help as we work together with ICL Performance Products LP to develop and enhance the company’s brand and market position both nationally and globally.”

Osborn & Barr Communications concentrates on relationship-driven branding communications for agriculture, rural lifestyle, government, association and home markets to maximize the image and profitability of its clients. Its staff of more than 140 professionals provides strategic planning, account management, digital marketing, media, public relations and creative services. The 18-year-old agency has $120 million in capitalized annual billings divided among five United States and Canada offices located in St. Louis, Kansas City, Des Moines, Guelph and Winnipeg. Osborn & Barr Communications can be contacted via phone at 1-888-BELIEF-2 or 314-726-5511, or at www.osborn-barr.com.